Welcome to FARES
At FARES, we believe that modesty should never come at the expense of elegance or comfort. Our mission is to design high-quality, effortless pieces for women who choose to embrace modest clothing and modest wear — without compromising on style.
Born from a personal journey and a deep understanding of modest fashion, FARES was created to fill the gaps in an industry that often overlooks everyday practicality. Whether you're dressing in modest dresses for a casual day out, wearing a timeless modest dress for a special occasion, or looking for versatile modest dress clothes that work year-round, our collections are thoughtfully designed to support your lifestyle — blending comfort, quality, and timeless style.
A Brand Built on Experience
FARES was founded by Jasmine Fares and Dawoud Harb, a couple whose story began online but quickly evolved into something much bigger. Jasmine began her modest fashion journey at the age of nine, wearing the hijab and navigating the real-world challenges of finding clothing that was both modest and modern.
In 2016, she began sharing her fashion inspiration online, building a community of women who resonated with her style and values. Over time, her content grew to include lifestyle, relatable moments, and eventually, fun couple content with Dawoud — expanding their reach to a wider audience.
But Jasmine always knew she wanted to do more than inspire — she wanted to create. With a lifelong passion for visual arts, realism drawing, and fashion design, starting a modest fashion brand felt like a natural next step. Despite having a background in health sciences, her creative drive pushed her to turn her vision into reality.
From Basement Beginnings to a Global Brand
In 2021, Jasmine and Dawoud launched FARES — literally from their basement. They handled every order themselves: packaging, shipping, and building the brand piece by piece. As word spread and demand grew, so did the business. What started as a small operation now serves a global community through three fulfillment centers located in Canada, the USA, and the UAE.
After falling in love with the culture and energy of Dubai back in 2019, Jasmine and Dawoud made the move to the UAE — a place that felt aligned with their vision and allowed them to expand their operations even further.
Why We're Different
At FARES, we don’t follow fast fashion trends — we create purposeful designs that solve real problems in the modest fashion space. We’re proud to align with values found in sustainable fashion brands, ensuring that our pieces are made to last rather than follow short-lived styles. Every collection is grounded in Jasmine’s personal experience and years of feedback from a community that shares the same values. From thoughtfully placed buttons to flattering silhouettes and breathable fabrics, every detail matters.
We also place a strong focus on casual clothes — an often-overlooked category in modest wear — because we know that convenience and style should go hand-in-hand. Our designs stay relevant while still embracing the top fashion trends 2025, offering timeless pieces that feel modern without sacrificing modesty.
What’s Next?
This is just the beginning. At FARES, we’re committed to continuing our mission of elevating modest fashion while staying true to our roots. Whether you’ve been part of the journey from day one or just discovered us today — we’re so happy you’re here.
Thank you for being part of our story.
Jasmine & Dawoud